Darius Acuff Jr. is on a roll as he celebrates incredible performances on the hardwood with a brand new endorsement deal. He has the seal of approval from a former NBA star, too.
Darius Acuff Jr. is currently on a hot streak, entertaining the NCAA crowd with his incredible skills. Acuff, the SEC Player of the Year and SEC tournament MVP, has helped lead Arkansas to the Sweet 16 under head coach John Calipari, and brands are looking forward to getting him on board. Reebok is the latest in line as they signed him up on a signature shoe deal.
BREAKING: Darius Acuff Jr is Reebok’s next Signature star.
Reebok will launch an Acuff signature shoe as he enters the NBA — making him just the 11th rookie in league history to launch his own sneaker during their debut season.
“The next HIM,” says Allen Iverson.
Decision to… pic.twitter.com/AzYHfI9zs6
— Nick DePaula (@NickDePaula) March 24, 2026
“Reebok will launch an Acuff signature shoe as he enters the NBA – making him just the 11th rookie in league history to launch his own sneaker during their debut season,” Nick DePaula wrote on his X account, and the post got a surprise validation from basketball legend Allen Iverson.
“The next HIM,” declared Iverson while speaking of Acuff Jr as he feels they share a similar playing style.
(This is a developing story)
